Model Kelvin Davis says “my part and contribution to the project was 100% authentic and real.”
Last month, Aerie released what it said was its latest underwear campaign, #AerieMAN, featuring four models: Doug, Matt, Kelvin, and Devon.
The company said the campaign was a body positive approach to male underwear, and included men of different body types.
But just a week after releasing the campaign — to universal praise — Aerie backtracked. It claimed AerieMAN was actually an April Fool's Day joke all along.
The brand reveals today its #AerieMAN campaign, featuring a mix of quirky characters of different sizes and personalities sharing "real life" stories in their skivvies, was all in good fun to parody the #AerieReal campaign by Aerie, a leader in body-positive marketing.
from BuzzFeed - Style http://ift.tt/23mtO9R
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