2015年8月19日 星期三

This Menstrual Pad Commercial Manages To Both Fat-Shame And Period-Shame Women

How incredibly efficient.

Earlier this week, Australian company Unicharm released the following "Ugh Moments" commercial for their menstrual products brand, Sofy BeFresh.

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The premise involves a woman realizing the appearance of her "ugh" alter ego means her period is on its way.

The premise involves a woman realizing the appearance of her "ugh" alter ego means her period is on its way.

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What makes this alter ego worthy of the "ugh" title? She's several sizes bigger than her normal, non-menstruating counterpart, and has a bad attitude.

What makes this alter ego worthy of the "ugh" title? She's several sizes bigger than her normal, non-menstruating counterpart, and has a bad attitude.

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Throughout the commercial, this "ugh" version of a normally sweet and thin woman grows into a veritable rage machine.

Throughout the commercial, this "ugh" version of a normally sweet and thin woman grows into a veritable rage machine.

youtube.com


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