A woman found the images through a fluke Google search and leaked them on Instagram.
Back in May 2015, H&M announced a designer collaboration with Balmain.
Here's Olivier Rousteing, Creative Director for Balmain, with Jourdan Dunn and Kendall Jenner wearing pieces from the collection.
Jason Merritt / Via Getty Images
This week, Instagram user Kathryn Swartz Rees found 99 photos from the collection, set to debut November 5, and posted them on her account.
H&M
Swartz Rees told BuzzFeed Life, "While searching for editorial images of the collection (being a month out, the timing was right) I came across a Google search result from H&M's domain with an abnormal page title."
Rees added, "Custom search parameters are incredibly useful. I clicked though and it was the full working promotional experience for the collection. I found the working page just after 5 p.m. on Tuesday, October 6 and began uploading the photos to Instagram shortly after."
H&M
A representative from H&M told BuzzFeed Life, "Images from our Balmain x H&M collaboration have surfaced. We are pleasantly surprised by our fans positive reaction to the collection."
The representative added, "We look forward to share more from the #HMBalmaination in the coming weeks.”
H&M
from BuzzFeed - Style http://ift.tt/1JXhJeM
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