The tag challenges retailers to walk the inclusive talk.
If you've checked out the body-positive realm of social media lately, you may have already come across #ThisIsPlus.
The tag was started by A Curvy Cupcake blogger Katt Cupcake in response to recent plus-size campaigns like Lane Bryant's #PlusIsEqual and Evans' #StyleHasNoSize, both of which have received criticism for their lack of diversity.
If Cupcake's name sounds familiar, by the way, it's because she also created the #curvee tag after Instagram banned #curvy as a search term.
In a September 22 post, Cupcake wrote that #ThisIsPlus is "for everyone, but specifically anyone who feels that [these] campaigns do not represent them."
![In a September 22 post, Cupcake wrote that #ThisIsPlus is "for everyone, but specifically anyone who feels that [these] campaigns do not represent them."](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vvdJG4Qa05KhazHbaPvYQyCEvOHQVQDbyuNSrR-YdZ4NbgeJ4IXuKq1eEQ722q3gVnF8cWrpOu=s0-d)
"It seems that unless you are tall, white, and have and flat tummy to complement your size 16 hourglass figure, then plus is NOT equal ... Plus bodies are so, so varied, and we need the clothing industry to realize that."
Evans
Since then, #ThisIsPlus-tagged photos have been posted across Twitter, Facebook, and Instagram by hundreds of people of varying shapes, sizes, colors, genders, and physical abilities.
from BuzzFeed - Style http://ift.tt/1iP6T4O
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