"Covergirl is the biggest makeup brand to ever achieve the Leaping Bunny certification and we're delighted to welcome them to the Leaping Bunny family," said Michelle Thew, CEO of Cruelty Free International, to As/Is, BuzzFeed's women's lifestyle platform, in an exclusive statement. "Covergirl's certification demonstrates to the world that it is possible to be a global, accessible and innovative brand without inflicting suffering on animals."
Ojo was promoted earlier this year from Covergirl Senior Vice President to Chief Marketing Officer of Coty’s U.S. consumer beauty division. (Coty is the beauty company that manufactures and distributes beauty brands like Covergirl, Sally Hansen and Clairol.) She was charged with relaunching the brand, and under her leadership Covergirl has changed its tagline to be more empowering, and signed more inclusive faces of the brand, like Insecure star Issa Rae, Afrolatina fitness expert Massy Arias, and 70-year-old model Maye Musk.
from As/Is https://ift.tt/2QkKHkx
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