Here’s how drugstore dupes actually compare to their high-end counterparts.
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Lauren Zaser / Ellie Sunakawa / BuzzFeed
Makeup is AmAzInG. But it's also sometimes super expensive. Go on Pinterest, and you can find tons of drugstore makeup people claim is ~just like~ the real thing. But do they work on everyone? We decided to test nine common dupes for popular high-end makeup products on a wide range of skin tones and makeup experiences.
The dupes were evaluated on a scale of 0 to 3 stars — one star from each tester if they thought it was a good match for the high-end product. They judged on pigmentation, application, and how it lasted throughout the day.
Kat Von D Everlasting Liquid Lipstick in Lolita ($20) vs. Wet n Wild MegaLast Lip Color in Spiked with Rum ($2.19)
Sylvia: "The Kat Von D nude actually looked like a nude for me and that is VERY rare. I went out and bought it after. Both lipsticks went on easy, I liked the way the Kat Von D one dried better though and it was harder to take off, which equals longer-lasting IMO."
Christine: "The Kat Von D felt like the stain sort of settled in. The Wet n Wild felt dry going on and was a little harder to apply. The dupe smudged almost immediately, while the Kat Von D barely smudged, even when I was scrubbing my lips raw with makeup remover. The high-end lipstick is totally worth it. The Kat Von D was a better, deeper color, was easy to apply, and stayed put much better."
Cathy: "The Kat Von D was a lot smoother to apply because of the gloss applicator and it dried quickly on my lips. If you look up close, you can see a slight difference but from far away, the color looks similar on me. The Wet N' Wild has more of a slippery feeling. If you're just testing out the color, I would say to buy the Wet N Wild one but upgrade to the Kat Von D one if you really *love* it because it'll last longer!"
Lauren Zaser / Ellie Sunakawa / BuzzFeed
NARS Blush in Orgasm ($30) vs. Milani Baked Blush in Luminoso ($8.29)
Sylvia: "The blushes both took a few coats to show (typical for my skin color) but the drugstore one actually applied easier for me. The NARS blush also has highlighter in it, which really made it stand apart for me because it made my cheeks look less "bubblegum pink." I could go either way on the blush, but I think the fact that the NARS is sort of a 2-for-1 with the highlighter makes it stand apart."
Melissa: "After first trying (and loving!) NARS Orgasm for a makeup review project last year, I was almost positive that it'd be my top pick here. But — PLOT TWIST! — I actually liked the Milani Luminoso better. It was much more pigmented on my skin, and the color was visible (without looking harsh) after only a few swipes. The NARS probably took 3 or 4 times the amount of product. The dupe gave off very similar color, coverage, and wear-time compared to the expensive version — for about a third of the price."
Emma: "I only use drugstore concealer, mascara, and liquid eyeliner because I think they're better than more expensive makeup brands. And if you disagree with me I am prepared to physically fight you. The colors are almost completely identical, but the NARS blush is more subtle and easier to blend. The dupe comes on strong. The NARS blush let's you apply just a hint of color and pile on more if you want something stronger, but the dupe is just bright AF right out of the gate."
Lauren Zaser / Ellie Sunakawa / BuzzFeed
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