2015年11月12日 星期四

"I Wish I Could Wear" Encourages Women To Embrace Their So-Called Flaws Through Fashion

Stop wishing, start wearing.

Have you ever thought you shouldn't wear something you really love, simply because of someone else's opinion on your shape, height, or complexion?

Have you ever thought you shouldn't wear something you really love, simply because of someone else's opinion on your shape, height, or complexion?

tamaranitai / Via instagram.com

It's no wonder we're so unsure about this stuff, considering the way most media tries to manipulate women's insecurities — but the folks at Amazon Fashion Europe are hoping to change this with their new I Wish I Could Wear campaign, shot by Rankin.

youtube.com

The retailer called in London Tall Girl blogger Marsha Campbell, plus-size activist Ana Pizarro, and Ingrid Behague Sockeel, a model with albinism, to help dispel the myth that women shouldn't wear whatever the hell they want.

The retailer called in London Tall Girl blogger Marsha Campbell, plus-size activist Ana Pizarro, and Ingrid Behague Sockeel, a model with albinism, to help dispel the myth that women shouldn't wear whatever the hell they want.

amazonfashioneu / Via instagram.com

Marsha, Ana, and Ingrid star in the first part of the campaign, discussing well-worn style tropes, like how bright colors don't look good on pale skin, how tall women shouldn't wear heels, and how plus-size women don't belong in trendy clothes.

Marsha, Ana, and Ingrid star in the first part of the campaign, discussing well-worn style tropes, like how bright colors don't look good on pale skin, how tall women shouldn't wear heels, and how plus-size women don't belong in trendy clothes.

Amazon Fashion Europe / Via youtube.com


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