Take that, sexism!
The toy company GoldieBlox, Inc. just launched a new badass doll and her name is Rails, Ruby Rails!
The company was found in 2012 to encourage little girls to pursue careers in STEM.
goldieblox.com / Via youtube.com
In a promo video, Rails and her partner GoldieBlox prove that women can save the world just like men, as they reenact Hollywood's most famous male-led action movies.
GoldieBlox was the company's first doll.
adweek.com / Via goldieblox.com
The company blog calls out the film industry's lack of cultural and gender diversity, saying that "girls deserve to see themselves onscreen as well as calling the shots behind the scenes."
Only 12% of protagonists in major Hollywood films are female, and of the top 500 films of all time, ranked by box office success, only 1% star women of color.
Rails and Goldie take on Star Wars...
from BuzzFeed - Style http://ift.tt/1MoNx21
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